Castle Building

Overview
A strong castle is critical to your ability to fight over the long term. You should always have your craftsmen working on upgrades, and when they are working you should be thinking about the next upgrade, how long it will take and ensuring you have kept or gathered enough resources to build it before it finishes. Wasting time asking for caravans or farming for rss because you spent everything on more units is a dumb move.
If you are ever planning on buying sapphires I suggest getting them as early as you can and using them to buy more craftsmen before anything else, it will help you the most over the long term.

Keep
The keep is the centrepiece of your castle. It does everything and nothing. The keep adds a whole 191 to your food production, this will remain the same regardless of the level of your keep.

Unit Analysis

Below is a chart that compares statistical values, given and derived between the different built combat units.
Whilst most of the values are self explanatory the derived values need some explanation.

Adjusted Cost Per Hour: The build cost per hour based on an average of the Gold, Iron and 3/4 Food cost multiplied by the number of Units built per hour. This value is for comparison purposes and includes the assumption that Gold and Iron are equally valuable and that Food is only 3/4 the value of Gold or Iron. This is an arbitrary value based on the relative ease of raiding for food.

Be a Paragon

Paragon Status is a temporary boon that affects various in-game attributes, from combat performance to unit speed and rss generation. You can see exactly what you get at each level by tapping on the crown at the top of your screen.

There are 10 levels of Paragon Status, each one requiring a near geometric increase in points. When you can a new level of Paragon you will have an automatic 24 hour activation, however this activation won't take place if you already have an automatic activation running (particularly noticeable at lower levels).

Additionally you can activate paragon status by using an aptly named Paragon Activator. These activators come in a variety of durations from 30 minutes to 30 days. Tokens can be bought or gained through quests, tournaments and Gifts from Amelia. Unless you are paying for it you will be unable to keep Paragon Status running non-stop.

Dramatis Personae

Feeling confused with all the names used in the game? Here's the run down on each of them.

Lord Oberon: The level 124 Lord who sets you the goal of becoming the defender of Stormfall. You can find him at X:0; Y:0 but he can't be interacted with.

Lady Amelia: Amelia is your guide, tutor and aide. Listen to her closely and consider her suggestions wisely.

How To: Battlegrounds

The first thing to be aware of is that Battlegrounds exist for two purposes. The first one is to drive the Rise of Balur storyline. Your battleground level determines your maximum Saga Quest level. The second reason is to convert your armies into more powerful units via Spoils of War. This conversion is based on chance, the only details of which are found in the game's Guide.

The second thing to be aware of is that you will lose troops, lots of troops. Unlike PvP where you will often save a third to half of your force should you lose a fight (unless facing an overwhelming force) in BGs your army will fight to the death.

Show me the Power!

The obelisk of power shouldn't require too much explanation so this should be a short post.

What is the Obelisk of Power? It is an in-game building that allows players to further customise their playstyle.

How does it work? By applying Skull Runes to the various abilities. Most abilities have pre-requisites, typically 8 or 10 points in the preceding ability.